Cadbury is shaking things up with new paper packaging for its Easter treats
London: Cadbury is making a big change this Easter. They’re rolling out a new paper pouch for their Mini Eggs and Creme Eggs. This is a first for them, and it’s all about cutting down on plastic waste.
The new Easter Favourites Pouch will be part of their 2025 lineup. It includes Mini Eggs, Creme Eggs, and Mini Dairy Milk Eggs. It’s exciting to see a major brand like Cadbury going green!
Charlotte Parkes, the senior brand manager, shared that they’re thrilled about this new pouch. It’s designed for sharing and makes Easter egg hunts even more fun. Plus, it’s easier to recycle at home.
Shoppers can already find these pouches at retailers like Ocado, Iceland, and Tesco. Prices range from £5.25 to £6. It’s a great way to enjoy Easter treats while being kinder to the planet.
Remember back in 2015 when Cadbury changed the Creme Egg recipe? That stirred up quite a fuss! But now, they’re focusing on sustainability, which is a step in the right direction.
